Client
Margaret Anne Morneau Design
Role
Visual Brand Identity
Art Direction & Photography
Social Media & Website Design
Opportunity
Margaret Anne Morneau Design is a boutique interior design company located in Toronto. With the growing importance of a digital presence, I was tasked with increasing the digital relevancy of the company and updating the brand identity system.
Solution
After completing a competitive audit, I worked with the client to develop a list of key characteristics of the brand and analyze the existing brand identity. I developed a full letter head suite, as well as business cards, and spearheaded the development of the company’s website and social platforms. I photographed various projects during site visits and used these photographs as content for social efforts, and to attract clients to the website.
Impact
The updated visual brand identity, business cards, website, and social media platforms successfully increased the client roster by 20%.
The visual identity needed to be timeless, elegant, and welcoming — eliciting feelings of maturity, comfort, and style.
An updated colour palette ensures all designs look clean, consistent, and refined.
A new Instagram account allows Margaret Anne Morneau Design to connect with existing clients and reach new audiences as well.
